Annual Report 2019


Beter Bed Holding N.V. is a retail and wholesale organisation that offers its customers the best quality rest at affordable prices. The Group operates offline through physical stores and online through its own web shops for the specific brands. Simultaneously the Group is active on national and international online retail platforms.

The Group operates in the following regions:

  • The Netherlands and Belgium, via the Beter Bed and Beddenreus brands (only in the Netherlands).
  • Sweden, via the Sängjätten brand.

Beter Bed Holding N.V. also has, via its subsidiary DBC International, a wholesale business in branded products in the bedroom furnishings sector, including international brands such as M line and Wave.

At year-end 2019 the Group had 161 stores representing revenue of approximately € 186 million with an increasingly relevant share of online revenue.

Beter Bed Holding N.V. has been listed on Euronext Amsterdam with security code BBED NL0000339703 since December 1996.