Benelux markets include Beter Bed stores in the Netherlands and Belgium and Beddenreus stores in the Netherlands.
Beter Bed is a full-service omni-channel retailer in the value-for-money segment, featuring an outstanding price-quality ratio. Beds, box springs and mattresses are delivered and assembled at customers’ home. The stores are located in the Benelux, often in the vicinity of other furniture stores. Online has grown to a more than 10% channel share.
Beddenreus is a bedding retail format in the discount segment. The stores are located in the Netherlands, predominantly on furniture boulevards. Next to cash & carry, beds, box springs and mattresses can be delivered to customers’ home against a delivery fee. Online has grown to a more than 7% channel share.
Revenue (x € 1,000)
Number of stores at year-end
Number of employees (FTE) at year-end