Annual Report 2019

Our customer promise

Beter Bed Holding N.V. is committed to giving all its customers a better and healthier night’s rest by providing them with the right sleeping solutions. The Group does this in several countries through international retail brands, products and services.

The international retail and product brands of Beter Bed Holding N.V. have been leading the way in providing solutions in the field of sleep for more than 35 years. Next to Nutrition and Exercise the Sleep domain is gaining an increasingly more prominent role in society. Customers attach more and more value to the importance of a good night’s rest. Key trends within this domain include health, happiness, lifestyle, sustainability, accessibility and affordability.

Beter Bed Holding N.V. is convinced that these consumer trends and its many years of experience with international retail and product brands provide a perfect combination for a successful future as a value-for-money player.

The Group operates via physical stores and digital platforms in the following regions:

  • Benelux, via the brands Beter Bed (in the Netherlands and Belgium) and Beddenreus (only in the Netherlands).
  • Sweden, via the Sängjätten brand.

Beter Bed Holding N.V. promises its customers the best quality rest at affordable prices via the channel that best suits the individual customer.