Annual Report 2019

Future vision continuing operations

Whilst the divestment process of Matratzen Concord was taking place in the second half of 2019, Beter Bed Holding N.V. initiated a project to develop a future vision. Based on this vision, the mid-term strategic plan, as presented in October 2018, has been further developed and sharpened. We assessed the expected consequences and opportunities of the divestment in order to create a renewed plan and related roadmap of implementation. The desired outcome of this plan is to build a sustainable profitable business which is growing and creating value for its stakeholders.